The Halloween decorations in our office are one indication that the holiday is just around the corner, and the 450% increase in engagement with Halloween content since October 1 proves that the digital space is also in the Halloween spirit. With that increase in engagement, we found that users can’t resist sharing costumes, and Pinterest and Print are popular services for sharing content. Check out what else we’re seeing! Continue reading →
Halloween kicks off the Fall holiday season, and social media is already buzzing with costume trends, recipe ideas, and pumpkin carving tips. Americans are expected to spend nearly $3 billion in costumes, and over $300 million on pet costumes! We saw Petco take advantage of this trend last year, showing us that audiences love contests! Using Petco as an example, here are reasons why you should consider running a contest to engage your audience. Continue reading →
While the annual celebration of Halloween is known for its costume parties, trick-or-treating, and haunted houses, social trends for the holiday change year to year. Using data from the AddThis network, we found what people are most interested in this Halloween, and exactly how you can use that data to drive engagement for your brand.
(Blog title: Shakespeare reference, Olsen Twins movie, or Harry Potter and the Prisoner of Azkaban score track #5? You decide.)
AddThis has offices in Washington, DC and New York City, both of which were hit by now infamous Hurricane Sandy this week. While NYC is still in the dark (and we’re thinking about them every day!) that didn’t stop some A-Teamers here at AddThis HQ from getting in the Halloween spirit yesterday, as well as some members in our LA office and other remote locales.
Our 2nd Annual Halloween costume contest saw a variety of crazy characters. Three of the “best dressed” won prizes in the following categories:
AND THE WINNERS ARE …
Jeannie in LA won Funniest with her hilarious Stewie outfit:
Will in LA won Scariest with his impersonation of Tony Montana from Scarface:
And Leiser from AT:HQ won Most Creative with her interpretation of a “data dump”:
Congratulations to you all!
And in the name of honorable mentions, here are some more photos of the wacky Wednesday wear:
Tiffany as Janet Jackson in the Control era, Kori as Penny Lane from Almost Famous, Collin as an AddThis “adult publisher” and there’s that data dump lady again!
Stephen as Magnum PI!
Paul as Superman and his superdog!
Joe, from our NYC office, is Frankenstorm/NYC reporter. Sandy can’t mess with our sense of humor!
Tracy was a cowgirl and her horse.
Natalija as a “Roman” Goddess … every other day she’s just a regular goddess. :)
Does this look like fun?! If so, check out our open positions! If it’s not your cup of tea, don’t worry, it’s not mandatory to dress up on Halloween. :)