There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big opportunity to connect with a seasonal audience and increase brand engagement. For the official tournament sponsors, increasing brand engagement is especially important because the sponsorships are a big investment and thus need a big return. Continue reading →
We’re all big NCAA tournament fans at the office. We’ve all filled out our brackets and are tracking the games closely. Naturally, we wanted to look at how the online consumer behavior that we see on a daily basis correlates to different aspects of the tournament. In this post, I’m excited to announce the first of two different data visualization projects.