A report by Econsultancy showed that marketers spend $92 getting visitors to their site, but only $1 on engaging people once they’ve landed. As a result, site goals aren’t met and marketers are left wondering how to drive success.
We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.
Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.
We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).
With this free guide, we’ll walk you through the basics of personalization, where it’s headed, and how you can easily add personalized elements to your website in four easy steps.
We’ve got a great website tool that can help boost your email subscriptions, drive more conversions, and expand your social footprint. We don’t want you to miss out on all the benefits so follow these steps to create and add your own Audience Targeting rule. Soon you can offer your visitors a delightful personalized experience on your website!
A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.
Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.
You work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.
What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.