The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more engaging experience and you’ll smile when you log into your analytics dashboard and see the results.
Our team has done an incredible job at making the best tools to help you maximize engagement on your website, meet your specific needs, and match your design aesthetic. One question we’ve been starting to get of late is “What tools should I be using?”
2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.
You asked and we listened. After we recently launched the ability to create Audience Targeting rules in our Marketing Tools, we got some awesome feedback – including some great success stories (think increasing email subscriptions by 10x) and some “This is changing the way I do marketing” quotes. But we also got some suggestions, and one that we heard loud and clear was the ability to add an image to the Marketing Overlay tool. So as of last week, you can now choose from the set we’ve created or add your own hosted image. Continue reading