If you haven’t jumped on the content marketing train yet, you might want to hurry down to the station. Creating and distributing shareable content to your existing and potential audience is one of the most effective—in strategy as well as cost—ways to grow brand awareness, traffic and most importantly, sales.
Earlier this year, we blogged about 7 design trends you need to know about for 2015. Well, as a designer, two of those trends have really stood out to me over the past few months: the use of images and video content. Why? Because of how effective they are in marketing.
Running simple, but effective, tests on your site can lead to an increase in traffic, subscriptions, sales, and more. Below are the top 5 things we’ve tested on our site and seen positive results. Continue reading