As the world of online marketing and advertising sinks the traditional form of television, print, and radio advertising, there’s also been a shift on the web that goes more in line with its “old school” counterparts. And that is content engagement advertising.
Anyone that has their Google Alerts set up to include native advertising knows that it’s been tough to keep up with the sheer volume of opinion and news on the topic this year. From defining it, to debating the pros and cons, to understanding the new advertising solutions––there’s a lot to consider for any brand, publisher, or Website owner that’s considering a native ad strategy.
