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How Facebook’s Newsfeed “Clickbait” Update Affects Your Content Strategy

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Photo by TheNextWeb

Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading