2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.
Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.
Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading →