One would think the Sochi Olympics was about the ring mishap, stray dogs, and Bob Costas’s pink eye, but there was a lot of sports playing, too!
Ring Mishaps, Pink Eye, and Eva Samkova: Highlights of the 2014 Sochi Olympics
- February 26, 2014
- Kara
- Data Trends
- No comments
Liberty Mutual, Samsung Drive Olympics Social Engagement with New Ads
- February 21, 2014
- Kara
- Data Trends, Features & Tips
- 2 comments
As the Sochi Olympics begin to wind down, we’ve seen a change in the brand sponsors generating the strongest social engagement in the past week. Domestically, Visa has taken over for largest increase in social engagement during the past week.
Ice Dancing and the Skeleton: Most Popular Olympic Sports this Week
- February 19, 2014
- Kara
- Data Trends, Features & Tips
- No comments
With the U.S. and the Netherlands taking the lead in the Sochi medal count and Germany with the most gold medals, ice dancing and the skeleton took the gold in social popularity this week.
Chobani and Medal Counts Drive Olympic Engagement
- February 14, 2014
- Kara
- Data Trends
- No comments
As week one of the Sochi Olympics wraps up, Chobani had the greatest increase in social engagement in the past week, knocking out official Olympic sponsors with memorable commercials like Visa and P&G.
Ski Jumping, Figure Skating Drive Engagement in the Social Sochi Olympics
- February 10, 2014
- Kara
- Data Trends
- 1 comment
The Sochi Olympics kicked off with Friday’s Opening Ceremony, which demonstrated hundreds of years of Russian history. From the days of Greek legends to the industrial revolution to the Russian accomplishments in space, the performance set the energy for the rest of the Olympics. With the events now underway, and Norway in the lead with the highest medal count, we decided to take a look at what events and athletes generated the strongest social engagement over the weekend.
2014 Sochi Olympics: Let the Games Begin!
- February 7, 2014
- Kara
- Data Trends
- 5 comments
The 2014 Sochi Olympics officially kick off today with the Opening Ceremony. Over the next two and half weeks, 6,000 athletes from 85 countries will compete in 15 sports. That means there’ll be lots of social data to report on!
