As the Sochi Olympics begin to wind down, we’ve seen a change in the brand sponsors generating the strongest social engagement in the past week. Domestically, Visa has taken over for largest increase in social engagement during the past week.
With the U.S. and the Netherlands taking the lead in the Sochi medal count and Germany with the most gold medals, ice dancing and the skeleton took the gold in social popularity this week.
As week one of the Sochi Olympics wraps up, Chobani had the greatest increase in social engagement in the past week, knocking out official Olympic sponsors with memorable commercials like Visa and P&G.
The Sochi Olympics kicked off with Friday’s Opening Ceremony, which demonstrated hundreds of years of Russian history. From the days of Greek legends to the industrial revolution to the Russian accomplishments in space, the performance set the energy for the rest of the Olympics. With the events now underway, and Norway in the lead with the highest medal count, we decided to take a look at what events and athletes generated the strongest social engagement over the weekend.
The 2014 Sochi Olympics officially kick off today with the Opening Ceremony. Over the next two and half weeks, 6,000 athletes from 85 countries will compete in 15 sports. That means there’ll be lots of social data to report on!