Blog

Tag: social advertising

Introducing Social Impact Campaigns Targeting Brand Advocates

AddThis today announced the release of a new offering for brand marketers designed to increase engagement and social influence about their brand.  What’s driving this new product offering?  The power of social influence is bringing more and more marketer’s dollars to social media, but social is not  just about Facebook or Twitter – social is happening across the web at large and marketers need a way to tap into social “off-network”.  In fact, AddThis real-time social analytics across 14M domains shows that on average 7 out of 10 social actions about a brand happens off a brands owned website.

Continue reading