Photo by AnchorMedia
Like many others, I’ve found myself getting caught up and putting a lot of value in how many Twitter followers I have. What I didn’t fully appreciate was that only a fraction of my followers on Twitter see what I tweet. Twitter is a stream of content that’s always moving. You’re not going to see the content unless you’re looking at the stream when the content is published.
On Wednesday, Twitter made their analytics available to all users. The functionality was previously only available to advertisers. With the analytics, you can see how many impressions and engagements your Tweets get. Engagements includes number of favorites, link clicks, detail expands (when someone clicks on the tweet and shows detail view), retweets, and replies. Continue reading