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Tag: social media

Athletic Consumers Cut Coupons, Use Apple Devices, and Share to Facebook

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With temperatures warming up and summer right around the corner, it’s time for little league games, pick up soccer matches, and getting in shape for upcoming vacations. But before we jump into these activities, we need the proper athletic equipment, shoes, and clothes. Right? We decided to see who the sports retail advocates are at this time of year, and how we can find them online. Continue reading

To Reach Millennial Shoppers, Go on Facebook and Write About Baseball

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Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading

When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?

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5 Proven Ways to Boost Sharing on Your Site

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Over the last few months, we’ve been talking to bloggers and crunching the numbers to discover ways to increase sharing for anyone who owns a website. What we found is that there are a few simple things that you can do (now) to increase sharing on your site.

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Father’s Day: Less Social but Not Less Important

Last month we took a look at how people were celebrating Mother’s Day, so it’s only fitting that we analyze activity around Father’s Day this month.

At a first glance, we found that Father’s Day is a significantly less social holiday than Mother’s Day.  The week prior to Mother’s Day had three times as many social mentions as the week prior to Father’s Day. Continue reading

Introducing Social Impact Campaigns Targeting Brand Advocates

AddThis today announced the release of a new offering for brand marketers designed to increase engagement and social influence about their brand.  What’s driving this new product offering?  The power of social influence is bringing more and more marketer’s dollars to social media, but social is not  just about Facebook or Twitter – social is happening across the web at large and marketers need a way to tap into social “off-network”.  In fact, AddThis real-time social analytics across 14M domains shows that on average 7 out of 10 social actions about a brand happens off a brands owned website.

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Boston, Waco and How the People Empower Social Media

With wounds of the Boston Marathon bombings and Waco fertilizer plant explosions still fresh, we’re all witnessing the evolution of how we communicate, find facts, and even comfort ourselves in times of unexpected tragedy. We saw how social media was used to share and source information, amplify voices, and connect communities that are geographically far apart––all in real time.

Here’s what we saw happen. Continue reading