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Tag: super bowl

Target the Right Audience for Your Super Bowl Marketing Campaign

football

Super Bowl 50 is right around the corner, which means digital marketers are busy setting up campaigns to increase sales and brand awareness. To ensure you’re reaching the right audiences, we’ve put together Super Bowl segments that you can use to drive successful programmatic campaigns. Here’s a look at some of our segments:

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[INFOGRAPHIC] Data is the REAL MVP This Super Bowl

Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super Bowl. And as the stakes get higher each year, brands must find ways to increase engagement on their 30-second advertisements to get the biggest bang for their ($4.5M) buck. We think innovation for Super Bowl XLIX commercials lies in data – take a look at what we uncovered.

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[INFOGRAPHIC] Who’s Supporting Whom in Super Bowl XLIX

We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading

The Super Bowl is Coming! Weave It Into Your Content Marketing.

Now that we’re entering the final week of playoffs to determine who’s going to the Super Bowl, most people are starting to generate buzz around not just the two teams that will be playing but also the commercials and the half time show that usually entertain the rest of American’s who do not support or care about Football. And since last years Super Bowl was the most-viewed television broadcast of any kind in American history, with 112.2 million viewers, it certainly lends itself to the kind of content you want to focus on and get your visitors to engage with. But how, you ask? Here are 4 types of content that you can share around the Superbowl even if you have NO idea who’s playing! Continue reading