Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super Bowl. And as the stakes get higher each year, brands must find ways to increase engagement on their 30-second advertisements to get the biggest bang for their ($4.5M) buck. We think innovation for Super Bowl XLIX commercials lies in data – take a look at what we uncovered.
We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading →