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Tag: tips

8 Tips on Getting the Most Out of AddThis

You’re ready to make your site social this year, and you just created your AddThis account. (YAY!) But now you’re trying to figure out where to put those share buttons and which buttons to add. There’s so much to choose from, and you don’t have time to figure it all out. We want to help. Here are 8 tips that’ll help you get the most out of your AddThis tools.

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6 Tips Publishers Should Have in Their Back Pockets

With the new year just around the corner, don’t be caught with your pants down without these tips/suggestions in your back pockets. (Did you catch the pun there?) ;)

1. Get on the Responsive Design Train

Mobile ready, mobile now! If you’ve been slacking/pushing it off, now’s the time to bring that idea into the front burner, and crank it out. More and more sites are getting responsive, as more and more people use their phones as a primary want to connect to the internet. (Btw, Smart Layers is mobile-ready.)

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10 Tips to Make Your Content More Engaging

Our team works with publishers of all sizes. Here’s what some members of the team have seen to be tried truths that can help you increase engagement with your site’s content.

1. Trust the Data

“Tune your content and strategy based on what the data is telling you about your audience. Take advantage of AddThis preferred services and analytics.” –– Paul

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How to Make Smart Layers Talk Your Talk

Smart Layers is an extremely user-friendly tool. It’s designed to invite your visitors to share your content, show them cool content, and even try to convince them to stay in touch with you on your social networks. But to some of your visitors, Smart Layers may come across a little “stiff.” Just like your parents and grandparents, Smart Layers isn’t always up on the latest slang or teen vernacular. That’s why you can customize!

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Streamline Your Site With Personalization

Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy.  Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.

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3 Tips for Placing Tools on Your Page

At AddThis, we do our homework. We monitor analytics, talk to our publishers, and watch real people use real products. We’re big fans of data-informed design. We believe the best work comes from the powerful combination of creativity and insights.

Today, we’re going to share some insights we’ve discovered in our research that can help you improve the tools on your site to maximize engagement.

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