The video game industry has thrived even in the midst of a recession. Revenue is over $60 billion a year, and projected to reach $82 billion by 2017. Even so, marketing is critical to make games stand out in a bulging supply. With the growth of social media, how has searching and sharing represented sales for video games? Are there predictors in the strength of a release? Continue reading
Video games make up a large portion of the retail and entertainment industry, and its enormous fan base is actively sharing their achievements, insights, and other gaming content on social.