With growing do-it-yourself website building platforms like SquareSpace and Pagekit, it’s easy for website owners—like you—to put up a website in minutes with minimal cost. But when picking out your template, adding widgets, and changing up the design, there are some trends you’ll want to know about, and even implement on your site. These seven design trends and tips can be your secret weapon to getting more from your site’s design. Continue reading
Updated on July 30, 2019.
Website owners are always looking for ways to bring in new visitors, keep them on their website, and turn them into fans or followers.
There are a lot of ways to approach content recommendations. These tools have developed significantly over time, but here’s how our Related Posts are different. We find the right personalized content recommendations for your visitors to help you meet your engagement goals.
1. Most Popular Content
The first widgets for content recommendations mostly showed the most popular content. They determined what was interesting based on which articles were most viewed, had the most comments, or were the most shared.
This was a good start. But the most popular content on a website might not change very much from day to day, which isn’t great for returning visitors. These recommendations might also not have anything to do with the current article, so the visitor might not be interested in that topic.
2. Adding Context
The next wave of content recommendation tools added contextual information. That means they started looking into the content of the articles to make a recommendation that’s similar to the page a visitor’s currently viewing.
Combining contextual information with popularity starts to make for more interesting content recommendations. However, they still aren’t likely to change very much. Additionally, they’re likely to keep recommending the same content, even if people don’t interact with it.
3. Understanding Behavior
More recently, some content recommendation tools are starting to learn from what people click on. This allows the recommendations to learn which articles are relevant and which pages they should be displayed on.
This is a major leap forward. But there’s still room for improvement. That’s because these tools still aren’t tailored to specific visitors, and so they aren’t as relevant as they could be.
4. Personalized Recommendations
The best way to recommend content for a particular visitor is to personalize content for them based on their interests (or the interests of people like them). That’s what AddThis Related Posts do.
We use all of the aforementioned methods and use data from across our publisher network to continuously improve which content recommendations work and for whom.
Content recommendation tools like Related Posts are also advantageous because they can personalize suggestions on the first visit! This enables you to show visitors more relevant content sooner.
We’ve already seen these content recommendations outperform other techniques, increasing the click-through rate on these tools by 50% or more.
Ready to get started? Activate Related Posts on your site now. Just sign into your AddThis Dashboard to get going!
When you design a mobile version of your website or create a responsive design that adjusts to different screen sizes, chances are that not all your widgets will work well with your new design. And then you have to go through and restyle them for every screen size in your theme. Unless you have AddThis’ mobile-friendly widgets.
For a number of years, Merchtable has been using free AddThis tools to increase sharing across all of their online stores. When they wanted to take it further, they upgraded to AddThis Pro for its advanced content recommendations to show visitors related products that they might be interested in. The result was very pleasing.
From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.
Post updated: May 8, 2018
It’s the little stuff that makes a big difference! Here are a few simple things that you can do (now) to increase sharing on your site.
We’re excited to announce that one of our most requested features is now available in AddThis Pro: inline content recommendation widget.
On February 19th at 11 AM PST / 2 PM EST join our Chief Support Engineer, Paul Rothrock, & Chief Marketing Officer, Scott Allan, for a LIVE 30-minute walk-through of our latest product, AddThis Pro.
Learn how to manage your AddThis Pro tools from your new dashboard, promote and hide pages from your content recommendation widgets, and see how the analytics dashboard tells you a whole story about your site.