Vienna, Va., - November 13, 2013 — AddThis today announced that according to October data from comScore, a leader in measuring the digital world, the company is ranked #1 in distributed content in the United States, reaching over 219 million users monthly. This is the first time that AddThis has been included in comScore's Distributed Content category.
According to comScore, AddThis tools reach 97.2% of the total Internet population in the United States. The company's tools for sharing, following, and content recommendations are designed to help publishers create more personalized user experiences while boosting content recirculation and time on site.
The company today also announced that it has seen significant growth globally across its suite of tools and services. AddThis solutions generate over 103 billion page views, reach 1.6 billion uniques and are loaded from over 14 million domains worldwide each month. Global social activity has grown 34% year over year and page views have grown 16% over the same period. The company serves over one trillion page views annually.
"Being ranked first within comScore's Distributed Content category validates not only our reach and scale but the unique value of our tools and services for driving content engagement," said Richard Harris, CEO, AddThis. "At the same time, the value of our data has grown exponentially as we continue to see double-digit growth and activity within our network."
The company's latest product called Smart Layers offers website owners dynamic, personalized tools for sharing, following, recommended content and "what's next" and are designed to maximize content engagement by surfacing the right tools at the right time for each user across desktop, mobile and tablet. Launched in July of 2013, AddThis Smart Layers has already been installed on over 400 thousand domains worldwide.
AddThis helps brands build more authentic customer relationships through insight, activation and personalization products powered by the AddThis Audience Intelligence (Ai) platform. AddThis Ai processes the real-time interest and intent data from 1.9B monthly uniques across 15M global domains. AddThis’ extraordinary reach, combined with world-class data science and seamless integration across the marketing ecosystem, gives marketers and advertisers unprecedented transparency into target audiences and enhances their ability deliver effective personalized experiences across paid and owned media. Learn more at addthis.com
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